One of the biggest advantages of using WordPress to create and manage a website is the fact that it lets you quickly and easily add new features in the form of installed plugins. Plugins are a small piece of software that adds functionality to your site. If you’ve ever thought, about your site, “I wish I could do that”, I guarantee you there’s a plugin that will do what you want. There are countless different plugins available and all of them can drastically increase the form and function of your site.

For newbies this can all be a little intimidating as it’s very hard to know which plugins in particular are worth installing. You can search and add plugins through your left hand navigation in the dashboard, under Plugins. Choose Add Plugin. In the search bar, type in what you’re looking for in a plugin. For instance, “add a form” or “social media sharing” or something similar to what you would type into a search engine to find something.

Here we will look at some of the best plugins around that small businesses should definitely look into.

WordPress SEO by Yoast
Most businesses should be familiar with the term ‘SEO’. This means ‘Search Engine Optimization’ which in turn describes the process of getting a website to the top of Google so that more people can find it. This is a lengthy and involved process but simply installing WordPress SEO can make life a lot easier for you.

This is a plugin that does what it says on the tin – helping you to quickly and easily backup the look of your WordPress site as well as all the content. This can save you from losing hours of hard work which could otherwise cripple your business.

Google Analytics by Yoast
Google Analytics lets you sync your WordPress site with Google’s Analytics service which basically allows you to track how many visitors you’re getting, where they’re coming from, how long they’re spending on your site etc. This is crucial for marketing and promoting your site.

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Shareholic adds social media buttons to your site making it very easy for your visitors to share your blog posts and other content with their Facebook friends/Twitter followers. This is a very important way to get the word out about your site and to bring in more traffic that isn’t reliant on Google.

Google Typography
This is a plugin that lets you choose from a number of different typefaces for your blog. This is an important way to make your site distinct from others like it and to give it a more professional look and feel.

Disqus is one of the most popular platforms for blog comments and has tons of features that can ultimately help you to encourage more return visitors to your site and to build up a community around your brand. Having a comment section is very important and Disqus is the best one going.

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