Once you’ve gone to all the effort of setting up your social media accounts the real work begins. If you thought it was hard choosing a profile picture, writing your bio and picking a cover image, well now you have to make sure that you are regularly posting high quality, interesting and engaging content on a highly consistent basis.
While delivering consistently high quality posts on Facebook is hard though, and can present something of a steep learning curve, the good news is that you will only get better over time. And to help you get a head start, here are some pointers that can help you to start being more engaging and interesting right now.
Write for Your Audience
Should you be funny or serious? Professional or chatty? There’s no single answer to these types of questions, it all depends on the specific market that you’re hoping to promote your products and services to. And for that reason it pays to keep this in mind at all times. If you struggle to do so, then take a piece of paper and pen and profile your ideal customer. How old are they? What gender? What sort of job do they do? What are their hobbies? Goals and dreams? Write these things down and give that person a name.
From this point on, imagine that every single post you write is being written for them. This will help you to find the right tone. Remember: you won’t please everyone, so focus on pleasing the right people. Think of it as having a conversation with friends.
It sounds obvious right? But you’d be surprised how many businesses forget this one key fact. How many times have you seen articles like ‘The 10 Best Ab Exercises’? Probably a million right? So you’re hardly going to click on it. On the other hand, if you’re writing things like ‘Why Sit Ups May be the WORST Way to Build Abs’ then you just might pique someone’s interest. Always ask yourself: would you read it?
Asking questions will allow you to engage with your audience, which is what ‘engaging’ means. You can ask a provocative question, and give them a chance to make their opinion known. You can then come back and continue the engagement by asking them to elaborate, or something else that can move the conversation forward.
While you can veer a little bit, remember that the people who are following you are doing so for a reason. They’re interested in the niche/industry you operate in so make sure your content stays focused on that and doesn’t meander. Use your Facebook Insights to see which of your posts are pulling better than others. Insights will give you a good idea of what content is resonating with your peeps and what isn’t.
More to come…..