When you begin blogging for your business, you should be aware of certain blogging “etiquette” that will help you rise to the top of your reading audience’s list. There are many things that you should do, and of course, things you shouldn’t do, and knowing the difference will allow you to be far more effective in your blogging endeavors.
“Call to action” posts are one of the most effective blogging methods that will turn your readers into buyers. People need to be told what to do. They like direction. As you are blogging, tell people when you want them to click the “subscribe” or the “buy” button within the natural flow of your blog posts.
Giving readers the direction they desire will lead to more warm leads, which in turn will lead to more sales for your business.
When creating a call-to-action post, consider the information or content you will give away in exchange for an email address. You have several options when it comes to what to give away…a video sequence, checklist, report or ebook are common effective giveaways.
Your ideal giveaway will be high-quality information that your buying audience truly wants or needs. Don’t underthink this – really give away great stuff! You may think that by giving away your content, buyers will walk away without buying…but you’d be completely wrong! By giving away great content, potential buyers will see you as an authority. “If this is what he/she is giving away, I wonder what I’ll get if I buy!”
These are truly the types of leads you want in your business. Sincerely interested parties are warm leads and will convert easily into buyers!
So, there are a few things to consider when creating your blog posts or giveaways. But there are also things you shouldn’t do under any circumstances!
First and foremost, avoid arguing online. This will simply make your business look bad. There will always be people online who will try to get your goat. Take the high road and don’t let them!
Pay close attention to your spelling and grammar. Do not use text-speak when blogging. This will create a professional image for you and your business, and will attract a higher-quality clientele.
And stay away from highly controversial subjects when blogging online, and sharing those blog posts. Religion, politics, and the like will only serve to alienate a portion of your potential buying audience, and will result in less conversions and sales based on what it is you blog about.
Make your blog posts a great read for everyone involved, and reap the benefits as you watch your sales numbers go up, up, up!