Subscribe to my twice a month newsletter with links to resources that help you market your business online. Lastly, check out my local and virtual workshops. Working together, we can get you up and running in no time at all! Deb
Web With Deb
Are you more than a little overwhelmed with the new marketing tools. Blogging, social media and podcasting can be hard to figure out sometimes. You’re hearing all about Facebook, Twitter, etc, but can’t figure out how to use these tools.
You attend workshops, but the facilitator expects you to have some basic understanding of the tool they are sharing, but you have no clue. Don’t worry. There’s nothing wrong with you. You just need it explained differently.
That’s where I come in. Check out my Google+ Hangouts on Air and see if they make sense to you.
My Interview with Connected Women of Influence Interview
Some of my recent blog posts!
Many people assume that branding is a more difficult process than it really is. This is probably because we are so inundated with branding each and every day. Branding is so pervasive in our modern society that we, as consumers, learn to accept it almost subconsciously. It’s only when we take a step back, and look at the process at a whole, that we see what a common force branding is in all of our lives.
Taking this necessary step back, we see that branding is based on the idea that humans are designed to see patterns and to associate those patterns with certain expected results. This process of pattern recognition and association developed as a way for us, as humans, to conserve precious calories by not having to waste energy deciphering situations we had already repeatedly encountered. When we saw an edible plant that we had seen before, we didn’t have to decide again whether it was safe to eat. When we saw a dangerous predator, we didn’t have to decide again if it was time to run.read more
This is the first video in a series about Building an Online Business. In this broadcast, you’ll learn what tools you can use to build an online community of people who love what you do and want to work with you.
I live in southern California. Right now we are knee deep in a drought. We’ve been mandated to cut back our water consumption by 25%. I believe it’s only going to get worse in future years, so hubby and I have decided to move out of the state in a few years. To that end I’ve been re-working my business to be more virtual in what I do so my income won’t be interrupted when we move.
There are so many tools to help you deliver your services virtually too. One way to work with your clients is through Google+ Hangouts On Air, but that’s another post.read more
When you begin blogging for your business, you should be aware of certain blogging “etiquette” that will help you rise to the top of your reading audience’s list. There are many things that you should do, and of course, things you shouldn’t do, and knowing the difference will allow you to be far more effective in your blogging endeavors.
“Call to action” posts are one of the most effective blogging methods that will turn your readers into buyers. People need to be told what to do. They like direction. As you are blogging, tell people when you want them to click the “subscribe” or the “buy” button within the natural flow of your blog posts.read more
Are you ready to use social media to market your business? I know it’s new, and a different way of marketing your services, especially since we didn’t grow up with all this new technology, let alone a cell phone? This may be your “encore” career. Or you may have been laid off because your firm wanted someone younger, with a working knowledge of blogging and social media. We’ll you’ve landed on the right site. You’ll learn the basics of the different social media sites, as well as blogging tips and video tips. I invite you to take advantage of my ebook, Creating A Community Around Your Brand, as a start towards understanding that social media is more than sharing photos of your food.read more
This week’s hangout is on “tagging.” You’ll learn what tagging is and why you’d want to use it on your social media sites. We’ll be working with Facebook and Google+. If you’re here to watch the live presentation on May 29th at 9am, just tap the play button in the middle of the video and you’ll see the countdown to the start of the hangout.read more
If you run a blog, then having a mailing list is a very important part of your strategy and can go a long way towards helping turn your visitors into true fans – and better yet, customers. Think about it: if you ever want to sell an e-book, how much more likely is someone to be interested in that if they have previously given you their e-mail address in order to sign up to a mailing list?
Mailing lists are important then, but if you have simply dumped your sign-up form on the right hand side of your page with the hope that people will enter their names and e-mails in droves you’re likely to be disappointed. Instead, you need to follow these tips…read more
LinkedIn is a very effective tool for professionals if used correctly. LinkedIn offers a way to gather social proof for business claims like nothing before it. LinkedIn creates an opportunity to advance your professional status through the tools that are available such as the profile, recommendations, and groups. LinkedIn has high standards, and so should you if you want it to perform for you.read more
WordPress is a very popular software for building search engine friendly websites. The beauty of WordPress is the ability for anyone, without programming knowledge, to create pages and posts. I’ve been working with WordPress for over 8 years now and love it. I’m working on a library of videos around WordPress to help you harness it’s power and take your website to the next level.read more
LinkedIn members have the chance to connect with decision makers, conduct research, display their experience, solicit recommendations, establish themselves as experts in their field, and increase their reach. By seeking out the right connections and asking to be introduced to new connections you can benefit yourself and your business exponentially.read more